1. Who We Are

Meridian49 ("we", "us", "our") is a marketing and technology consulting company. This Privacy Policy explains how we handle personal information collected through our website and related services. We are committed to protecting your privacy and complying with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation.

If you have any questions about this policy, contact us at our contact form.

2. Information We Collect

Information you provide directly

When you use our contact form we collect:

• First and last name
• Email address
• Company name (optional)
• Your message

Information collected automatically

When you visit our website, our servers and third-party services may collect:

• IP address and approximate geographic location
• Browser type and version
• Operating system
• Referring URL and pages visited
• Date and time of your visit

3. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and communicate with you
• Improve the content and performance of our website
• Understand how visitors use our website (analytics)
• Protect the security and integrity of our website
• Comply with legal obligations

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.

4. Cookies and Tracking Technologies

We use cookies and similar technologies to operate and improve our website. You are presented with a cookie consent notice when you first visit our site and can manage your preferences at any time.

Strictly necessary

These are required for the website to function. They do not track you for advertising purposes and cannot be disabled. This includes security tokens used to protect our contact form.

Analytics cookies

With your consent, we use analytics tools (such as Google Analytics 4 and Google Tag Manager) to understand how visitors use our website. This data is aggregated and anonymised to the extent possible.

Advertising cookies

With your consent, we may use advertising measurement tools (such as Google Ads and Meta Pixel) to understand the effectiveness of our marketing. These tools may set cookies that track your activity across websites.

5. Third-Party Services

Cloudflare Turnstile

Our contact form is protected by Cloudflare Turnstile, a privacy-preserving CAPTCHA alternative. We use Turnstile in invisible mode — no challenge is presented to you, but Turnstile analyses signals in the background to distinguish humans from bots.

Cloudflare may collect certain technical information (such as IP address and browser attributes) as part of this verification. This data is processed by Cloudflare and is subject to their privacy practices. For full details, see the Cloudflare Turnstile Privacy Policy Addendum .

Google Analytics & Google Tag Manager

Where enabled and with your consent, we use Google Analytics 4 and Google Tag Manager to collect anonymised usage data. Google's data processing is governed by Google's Privacy Policy. We have configured these tools to respect your consent choices via Google's Consent Mode v2.

Google Ads

Where enabled and with your consent, we use Google Ads conversion tracking to measure the effectiveness of our advertising campaigns. No advertising cookies are set without your explicit consent.

Meta (Facebook) Pixel

Where enabled and with your consent, we use the Meta Pixel to measure conversions and improve the targeting of ads on Meta platforms. The Pixel is not loaded unless you explicitly accept tracking cookies. Meta's data processing is governed by Meta's Privacy Policy and Data Policy.

6. Data Retention

Contact form submissions are retained for as long as necessary to respond to your inquiry and for a reasonable period thereafter in case of follow-up. You may request deletion of your personal information at any time by contacting us.

Analytics data is subject to the retention settings of the respective third-party platforms (typically 14 months for Google Analytics).

7. Your Rights

Under PIPEDA and applicable provincial legislation, you have the right to:

• Know what personal information we hold about you
• Access your personal information
• Correct inaccurate personal information
• Request the deletion of your personal information
• Withdraw consent for the collection or use of your information, subject to legal or contractual restrictions

To exercise any of these rights, please contact us using our contact form. We will respond within 30 days.

8. Security

We take reasonable steps to protect personal information from loss, theft, and unauthorised access, disclosure, or use. Our website is served over HTTPS and access to stored data is restricted to authorised personnel only. No method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

9. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the effective date at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information.